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YO Marketing Interactive Disc Production

Building a better mousetrap.

 Everywhere we look, we are tantalized by the promises of the latest and greatest, creating jaded skeptics of the old adage “build a better mouse trap and the world will beat a path to your door.”  

But once in a while, underneath all the clutter of broken promises, exists a truly better mousetrap, a product that will have far-reaching effects on how things are done. 

In marketing, one of those “bigger and better” promises was direct mail and for years direct mail has delivered. It has given us the ability to print our message and deliver it to the precise audience of our choosing, whenever and however we’ve wanted. It has become one of the most popular and successful marketing tactics in today’s competitive environment. In fact the only way to create a better mousetrap, in the world of direct mail, would be if you could utilize it to literally speak to your audience one-on-one.  

Introducing the NEXT better mousetrap! 

Yo Marketing’s Interactive Disc allows companies to sell their products and services with sights and sounds. Never again do you have to say “picture yourself here,” simply show them. Through their revolutionary packaging and programming techniques, you can now incorporate audio/visual presentations into traditional direct mail campaigns. Your static photographic design element is transformed into high-speed, high-resolution video, presented without download delays. It’s an infomercial delivered right to the desktops of your target market. 

In addition to the sights and sounds, the user can print catalogs or multi-page documents embedded on the disc. The use of gateway pages allows response to the disc to be tracked. The disc can be used as a stand-alone direct mail piece or as an enhancement to print ads.